Experience in Marketing, Design & Photography

Senior Communications Specialist
FedEx (June 2018 - Present)

  • Serve as the social media team creative & content lead & peak holiday season lead

  • Provide social media consultations for internal customers & serve as an ambassador for social media at FedEx

  • Manage the team’s creative agency relationship & social media paid support budget

  • Represent social media interests as part of the FY19 Enterprise Video QAT

  • Conduct Social Hub tours and present on FedEx Global Social Media to various internal groups

  • Contribute to team management of social media crisis situations, rogue accounts and social scams

  • Serve as a senior leader for the team by mentoring newer team members and 2018 summer intern

  • Network and benchmark with other brands as an active member in SocialMedia.org

  • Manage the FedEx brand presence on Instagram & Pinterest

Communications specialist
FedEx (November 2016 - May 2018)

  • Managed the FedEx brand presence on Facebook & LinkedIn (Nov 2016 - June 2017)

  • Co-led the Career Management Cohort program for Corporate Communications

  • Led social media efforts for the 2017 Valentine’s Day campaign, 2017 panda move, 2018 FedEx Cares citizenship campaign, King Tut artifact move, International Medical Corps hospital simulation, Purple Eagle St. Jude plane dedication & FedEx-sponsored 2018 NY Fashion Week show

  • Conducted the first Facebook Live for FedEx

Freelance Photographer & designer
(Aug. 2013 - Present)

  • Photography for small businesses, artists, families & events

  • Sell graphic design work digital art & wedding signs on Etsy.com/shop/TeresaDaniel

Digital Marketing Specialist
Speak Creative (June 2015 - October 2016)

  • Planned, executed & monitored social media posts & ad campaigns

  • Wrote blog posts & website content for search engine optimization

  • Designed infographics & social media visuals

  • Attended client meetings to provide consulting on digital marketing services

Communications & Design Intern
First Tennessee Bank (Summer 2013 & 2014)

  • Collaborated with interns on the 150th anniversary exhibit, book, publicity & historical image library

  • Researched nonprofits’ social media usage forthe First Tennessee Foundation

  • Provided graphic design support for internal customers throughout the company

Education

B.S. in Integrated Marketing Communications
University of Mississippi - Honors College (Class of 2015)

  • Graphic design emphasis & business minor

  • Memberships in Kappa Tau Alpha, Phi Kappa Phi, Omicron Delta Kappa & Who’s Who Among American Universities & Colleges

  • Taylor Medal - highest academic honor at Ole Miss

  • Graphic Design Editor of The Ole Miss yearbook

In Progress M.A. in Journalism & Visual Media
University of Memphis (expected graduation 2020)

Recognition

FedEx Instagram Recognition

FedEx Social Media Shorty Awards

FedEx Bravo Zulu & Rising Star Awards

  • Bravo Zulu: New York Fashion Week social media coverage; Social media support for hurricane relief efforts; Award from FedEx President & COO for social media work on the Smithsonian Zoo giant panda transportation project

  • Rising Stars: MLK50 social content; social media support for hurricane relief efforts; Giant panda transportation project; FedEx 44th Anniversary Video; Valentine’s Day 2017 campaign